The G/Score is a standardized, scalable methodology for the incisive analysis and transparent assessment of startups’ commercial viability, execution, team and business model.  It’s been proven over many years to be a reliable predictor of startup market success. That’s why the G/Score is trusted by executives, investors, and the media.

The G/Score methodology was developed by Chris Shipley and the Guidewire Group analyst team based on analyses of more than 20,000 startups conducted over 15 years. Key aspects of the company are scored across seven categories:

  • Business Viability is scored on three of these categories: overall concept, market size and opportunity, and competitive market risk.
  • Execution on Business & Product evaluates the successful progress of the business and its products against key milestones.
  • Team assesses the appropriate skills, mentor-ability, and completeness of founders and key management and functional team.
  • Business model evaluates pricing and channel strategy and its relevance to the given customer or market conditions.
  • Funding indicates the level of outside capital raised by the company.

You can learn more about the G/Score in this video by Guidewire Group co-founders Chris Shipley and Mike Sigal.

Because it’s a transparent analysis—it is never Pay-to-Play—partners and investors trust the unbiased methodology and the results. This enables startups to confidently meet with potential business partners who know its value. Also:

  • Because it helps connect startups with the right partners, investors and customers, it helps drive and maximize business success of all parties.
  • Because it shortens the upfront analysis and decision making of partners and investors, it accelerates time to market.
  • Because it provides startups with actionable, unbiased feedback about their strengths and opportunities, it helps make them more competitive and successful.

The G/Score benefits sponsors, partners and investors

Sponsors, business partners, and the media want authentic analysis, and see the G/Score as the quickest most incisive way to evaluate, diagnose, qualify and compare literally hundreds of startups. The G/Score is appreciated for the huge number of emerging startups it analyzes, and for the candid appraisals it provides. Also:

  • Because the G/Score is a standardized and scalable methodology for assessing startups, it provides transparent comparisons of diverse startups across market segments, stages, and geographies.
  • Because it is based on measurable data points, it enables entrepreneurial stakeholders to qualify and benchmark startups more quickly.